How to Use Video for Internal Communication
Culture that is cultivated within your organization has a lot of influence on the motivation and behavior of your employees. People are better motivated and inspired when they feel like they are adding value to your organization. When included in the mission of your organization, individuals feel purposeful, more passionate, and overall have higher job satisfaction. As a company, you should strive to engage your prospects, your customers, and your target audience. Sometimes as organizations, we focus so heavily on external communication, that we neglect our internal communication. Ultimately as an organization, you can have the strongest brand recognition in the world, but if you lack effective internal communication, you could be risking organizational healthy.
Effective internal communication can understandably be tricky for organizations, especially when you throw things like schedule conflicts, multiple locations, or specific department training needs into the mix. Don’t worry, there is a way to filter through what may seem like an endless number of speed bumps on the road to effective internal communication. Let’s take a moment to pause and highlight the power of using video for internal communication. Video lets you create one consistent voice to speak fluidly throughout multiple channels. This eliminates miscommunication and prevents individuals from being excluded from updates. Video allows you to create intentional personalization within your internal communication strategy. It disables the traditional forms of communication and provides a fresh, authentic way to engage with your team.
For organizations, it can be intimidating thinking about utilizing a new platform for communication, so we’ve laid you a few major benefits of adding video into your internal communication process.
Simplicity and Consistency
Keep it simple. Using video for internal communication eliminates all of the noise created by multiple different messaging outlets. As an organization, you have many moving parts. There are days where it simply isn’t possible to gather everyone in the same place at the same time to communicate one consistent message. Your organization may be in different locations, have different work schedules, or may be primarily remote. Integrating video into your internal communication provides a more simple and effective way to communicate. You can be in multiple locations or have different daily agendas and still receive one consistent message throughout your entire organization.
Consistency is vital for your organizational health. Do you remember the game childhood game “Telephone”? One person starts with a message and slowly the message travels down the line from person to person. Now if you’ve played this game before, you can probably attest that the message is rarely fully delivered as it was originally sent. The same concept can happen when an organization fails to effectively and efficiently deliver a message. It is better to have one platform that provides authenticity and is easily shareable among your entire audience.
Have you ever been in a conversation with someone and you are more than confident that they are not telling you the truth? It hurts. Communication, when it lacks transparency and authenticity, can damage the health of your environment quickly. It is vital that when using such a powerful tool like video, that the message you convey provides authentic and transparent communication. When you use video for your internal communication you can do just that. It speaks louder and more clearly over any form of printed communication. You are able to tell a story with video, you can create an experience with the viewers, and you have the ability to make your viewers feel seen and heard even from a digital platform.
Over 65% of individuals are visual learners, so what better way to engage your employees than by communicating via the method from which they learn best. Video opens the door for two-way conversation to take place. It’s important for all members of your organization to feel that they have a voice. With our video content management platform (VCMS), managers and directors can send videos to their teams, and each member has the ability to respond with video. This allows employees to process the information they are receiving as well as respond with a personalized video quickly and efficiently.
Lastly, including video in your internal communication can help quickly deliver new updates on products or services within your company. If you are a software company and have made a new addition to your platform, a video message could be sent out quickly informing your sales team about the add-on feature. It still allows for personalized communication but maintains efficient delivery and consistent messaging across all departments.
Thinking about integrating video into your internal communication process? HIRENAMI offers one platform that allows you to seamlessly engage your prospects, employees, and customers.